How Healthcare Is Being Reinvented Through Digital Transformation | Healthcare

The digital healthcare market is expected to touch $206 billion by 2020, as a joint study by SAP and Oxford Economics concluded that nearly 70% healthcare companies are planning to digitally transform their operations, while nearly 61% believe that this will increase patient satisfaction.
Most healthcare providers today have strong plans for digital transformation, and their efforts are changing the way they deliver healthcare through new and innovative methods. Hospitals today deliver ambulatory, inpatient, outpatient and day surgery services; patient record access; and telemedicine in different ways through their revamped processes and technology-enabled execution. Even as the providers are creating and delivering new digital products and services to improve clinical outcomes and patient satisfaction, they are also finding wholly new business models capable of value generation through new business models. Players like Microsoft, Google, Amazon and Apple are also trying hard to carve out a market share for themselves, with varying levels of success.
As the healthcare sector turns compulsively to adopt a digital strategy, let’s look at how they are reinventing the way they perform through digitalization:

Using healthcare interoperability to enable the sharing of patient data across the care continuum of healthcare providers and stakeholders to provide coordinated collaborative care to one and all.
The Internet of Medical Things (IoMT) is here, in a confluence of IoT, telemedicine and Telehealth technologies, bringing wearable devices like ECG and EKG monitors into use and playing a critical role in tracking vital medical stats to prevent or manage chronic illnesses and to provide virtual care to patients, increasing customer satisfaction in the process.
Wearable devices are making it possible to monitor patients in real time, obviating the need to physically admit them to the hospital. Virtual caregiving is set to allow aging people to stay home, even as their health status gets monitored for any signs of decline.
Countries with large populations with limited access to providers are turning to telemedicine, even as physician appointment wait times and Medicaid acceptance rates keep increasing year-on-year. Telemedicine is an important tool which enables even remotely located patients to access specialists as technology make it possible to match the right healthcare professional with the right patient, whether face-to-face or through virtual care portals.
Automation, AI and chatbots are making it possible for patients to reduce costs as they avoid visiting a doctor and obtain self-care instructions, as we use healthcare data and analytics to enable better treatment plans and patient outcomes.

Chatbots are making it possible to handle routine medical queries using AI-backed messaging and voice systems, while machine learning improves the abilities of the chatbot with each interaction. They also make appointments, prove prescriptions, run lab tests, provide a smooth billing procedure and track health data.
AI can replicate the capabilities of a human in processing information and making decisions, increasing the speed and accuracy of diagnosis. AI-enabled body scans spot cancer early, saving lives. AI is being used to explore chemical and biological interactions and to improve the formulations of old drugs and test the efficacy of new drugs without the need for expensive clinical trials.
Big data analytics is leveraging health data and tracking epidemics by merging population data, health and migration statistics to help prevent epidemics, reduce costs and cure diseases. It’s also being used to detect identity thefts and healthcare frauds.
Robots which assist a surgeon or perform surgeries themselves are now a reality, while others provide support to people with sensory, cognitive and motor impairments (comprising of nearly 20% of the world’s population) or their caregivers. Humanoid AI-enabled robots are helping lonely humans to remain independent longer with their company and conversations.
To enable healthcare providers and patients the required access to sensitive patient data in compliance with the Healthcare Insurance Portability and Accountability Act (HIPAA), the industry is turning to cloud computing rapidly.
The digital healthcare industry is also working to improve its digital marketing strategies by focusing on the quality of its content and its ability to convert visitors into patients as it increases engagement and provides the vital and relevant information it needs to share with the consumer.
Digital healthcare is undoubtedly disrupting the healthcare scenario in various ways, requiring a complete revamp of processes before the newer efficient ways of delivering healthcare can take effect. Even the insurance sector is turning to digital transformation using out-of-the-box projects in health insurance, which adopt a value of care approach instead of focusing on volumes. For all these innovative new approaches to take root and become a norm rather than the exception, organizations must not only adopt and exploit the advantages offered by healthcare digital transformation, but also engage with and motivate their workforce to gain the requisite skills to make the best use of these facilities.

Email Marketing – Benefits of Using Email Marketing Software | Marketing Software

When businesses want to market themselves they often create e-mail marketing lists to promote products or services to current clients, invite in potential clients, and/or to keep in contact with past clients. Customer contact is imperative to keep a business growing. If customers don’t know about or forget about a business and its products or services they will go somewhere else to obtain similar products or services. Don’t let this happen to your business.There are two basic types of marketing list managers, the first type involves using a third party hosting company and paying a monthly premium for a service, and the second type is investing in a self directed e-mail marketing software program where the purchaser is the manager in conjunction with the capabilities of the software.When comparing the two types of services, it is easy to note that the third party hosted service requires a monthly payment to operate, and in contrast the self directed software program only requires a fee for the purchase of the software. Even though both involve a start-up cost, the self directed software offers so much more, for example, there is not a limit or fee when a client lists as there is with a third party hosting company. Also, when using your own actual software you can keep track of past e-mails and archives efficiently and never have to worry about losing precious data or contact information. Unfortunately, that is not the case with a third party hosting company, if you stop paying the monthly premium your information is lost and information can very rarely be transferred from that database to a self-directed software program.Email marketing software has earned a reputation for reliability and success. Top quality email marketing software is a wonderful self-directed resource to help manage basic mailing lists via internet, which is great for small businesses. There are many benefits associated with this type of software but here we will outline a few key advantages:• Messages can be sent in HTML
• Information can be added to the administrator, thus being beneficial
• Provides a messaging archive system
• Provides a confirmation of the subscription and sends a confirmation of the subscriber
• Allows an unlimited amount of subscribers and lists
• E-mails are personalized based on the subscribers contact information
• E-mails can be tracked to see if they have been opened or not
• E-mail addresses can be banned, if deemed necessary
• Can add or remove subscribers at any given timeAnother great thing about this software is that it has the ability to translate e-mails into various languages for even greater usability reaching a multitude of clients. All these beneficial components can easily assist any website administrator in operating a business marketing system in both an efficient and professional manner.With the help of e-mail marketing software, an individual or business can manage and create mailing lists for multiple clients and services. The software is also equipped to handle the problems and issues that relate to a company’s site, which takes most of the guesswork out for any users that might not be very tech savvy. Top quality emailing marketing software also ensures deliverability, thus providing reliability because it is able to take care of any mailing problems that might arise.